Episode Overview
Rebecca Morley and Lucas London, CEO of Lick discuss his high-trust, hands-off approach to leadership. It’s a candid look at building resilience through failure and hiring the specialists you need to achieve your goal.
Rebecca Morley and Lucas London, CEO of Lick discuss his high-trust, hands-off approach to leadership. It’s a candid look at building resilience through failure and hiring the specialists you need to achieve your goal.
In this episode, Rebecca sits down with Lucas London, Co-Founder & CEO of Lick, to get under the skin of a leadership style that’s as refreshing as a new coat of paint.
Launched on the very first day of the covid lockdown, Lick didn’t just survive the chaos - it thrived, growing from a scrappy DTC startup into a mature, multi-channel brand.
Lucas reflects on his transition from “doing” to “building”, showing how a hands-off leadership style actually provides more support for a senior team by protecting their focus and clearing the path for them to execute.
In this conversation, Lucas and Rebecca discuss:
If you’ve ever felt like you’re getting in your own way as a founder, Lucas’ take on high-trust leadership is a must-listen.
“The best way we can succeed is if we have the best talent. So we have to create the environment and offering for where that talent wants to work.” - 11:55 - Lucas London
0:00 - Introducing Lucas London & Lick’s growth story.
2:34 - From DTC paint brand to multi-channel business
4:31 - How the team evolved with rapid growth
10:40 - B Corp, equity & doing business “the right way”
11:55 - Hiring the best
17:38 - Trusting the senior team
28:18 - The “messy middle” of scaling
32:06 - How Lick is using AI
39:40 - Advice for Founders
Lucas London
CEO & Co-Founder of Lick